www.MIDNITEWEB.com #1 Internet Marketing & SEO
www.MIDNITEWEB.com #1 Internet Marketing & SEO
With 85% of advertisers planning to increase online ad budgets it makes sense to discuss the benefits of paid search outside of direct lead generation and sales.
Reasons to maximize search for branding:
* Impressions are free
* Targeting audience to lift sales online and offline
* Adds credibility to brand because users associate top ranking with credibility
Pingle offered her own case study involving a laptop manufacturer that wanted to dominate search visibility on laptop related phrases to create brand awareness. Results were impressive with a lower overall CPC and an increased average order size of over 20%.
Also discussed were bidding tools ranging from black box bidding tools that use artificial intelligence to rules based interface bidding tools.
Things that can affect your bid tool performance:
* Seasonality
* Merchant sales
* Offline media promotions
* Volatile price fluctuations
* Post click activity hard to account for
With 85% of advertisers planning to increase online ad budgets it makes sense to discuss the benefits of paid search outside of direct lead generation and sales.
Reasons to maximize search for branding:
* Impressions are free
* Targeting audience to lift sales online and offline
* Adds credibility to brand because users associate top ranking with credibility
Pingle offered her own case study involving a laptop manufacturer that wanted to dominate search visibility on laptop related phrases to create brand awareness. Results were impressive with a lower overall CPC and an increased average order size of over 20%.
Also discussed were bidding tools ranging from black box bidding tools that use artificial intelligence to rules based interface bidding tools.
Things that can affect your bid tool performance:
* Seasonality
* Merchant sales
* Offline media promotions
* Volatile price fluctuations
* Post click activity hard to account for