Juaj, no se, me llego en un newslettering lindo de un sitio de diseño y como no entendia nada, quizas alguien le pueda sacar algun provecho [eh?].
Todo este tema esta centrado en la publicidad del sitio, sobre tecnicas para tener mejor eficiencia en los resultados de busquedas en google, etc, etc, etc....
No More Hats: High Risk vs. Low Risk SEO
There are seo techniques that can get your site banned from Google if you're caught or one of your competitors notices and turns you in for spamming. These techniques, commonly referred to as "black hat" techniques, are the topic of many forum threads, and have brought ruin to many an unsuspecting optimizer.
Optimizers who use so called black hat techniques regularly have methods in place for managing search engine banishment, such as many, many registered domains.
What do you think about using high risk techniques*1* to optimize your site?
Ammon Johns, in a thread over at Cre8site*2*, removes the black hat vs. white hat seo distinction from the realm of morality and places it into more pragmatic terms: risk. (I also have to credit him for my title - his quote really got me started: "there are no hats.")
Throughout the thread I read repeated warnings against using high risk seo techniques - these are tactics that, especially if you're new to seo, you should not use, as you will not understand their actual risk and may end up causing severe damage to your business and livelihood. Beware.
Here's part of the thread that caught my attention, and the attention of the SEORoundTable blog*3*, where I found Mr. Johns' concept:
There are three forms of SEO tactics:
1. Techniques currently rated as 'safe'.
2. Techniques rated as risky.
3. Risk balanced and risk managed techniques.
In WebProNews we focus on techniques that are considered safe*4*. These techniques include content optimization (adding valuable content to your site), link building, and other ideas included in Google's guide for webmasters*5*.
One site that lists some risky practices is blackhatseo.com. Its creator, awall19 from cre8siteforums, intended the site to get people asking questions at forums*6* and I'm including it here for the same reason.
This paper from Stanford (pdf) presents a taxonomy of search engine spam (do you think there's a difference between risky techniques and spam?). (From SEORoundtable)
At the very least you should understand what the high risk techniques are so that you can report your competitors.
This article is intended to inform, and is in no way advocating the use of risky SEO techniques, especially not by people who don't know what they're doing and could ruin their businesses.
It's written with the same spirit that infused this quote from Ammon Johns, "to my philosophy, the SEO who refuses to properly inform their clients of all available techniques and the costs risks and benefits is not ethical."
I highly advise you read the Cre8SiteForum's thread, "Black hat techniques and what confuses me."*7*
Enjoy!
Garrett French + The WebProNews Team
=========================================
*1* No hay [sh]
______________________________________________
*2*
On good SEO fora there are 3 main optimization techniques: content, content, content. If you have good content, written correct, it will earn you a better search engine result. Good content will get you links one day.
Introduce my new found friend. Let's call him Mark. Mark works for a large SEO company which works with large companies. "A" brand companies. Companies you and I know of the top of our head or would recognize once someone drops the name.
And what does Mark and this company do to rank these sites better for whatever project it is they work on? Mark uses regular PPC campaigns, some feeds, but also uses so-called "black hat" SEO.
This confuses me. I've read a lot and basically everywhere it is the same story: black hat SEO often is outdated and it will get you in problems - if not now then in 3 or 6 months from now. But what I saw doesn't support that theory.
Blackhat:
Blog Spam
Cloaking
Tricky Re-directs
Black Hat SEO stops at "nothing" to get a high ranking.
People not following the google guidelines.
White Hat:
Content, Content, Content
Relevant backlinks
Site maps
White Hat SEO follows the Google quality guidelines (and the equivalent at other engines) to the letter.
_________________________________________
*3*
_________________________________________
*4*
http://www.webpronews.com/archive.html
_________________________________________
*5*
Google Information for Webmasters
________________________________________
*6*
?
________________________________________
*7*
Black hat techniques and what confuses me
=====================================
Info varia
Black Hat SEO techniques work fantasticly ...
... right up until one of your competitors notice and report you. That is far more likely and happens far more often that the SE filters detecting it for themselves.
It happened only today.
I was researching the competitors appearing for a moderately competitve search term regarding insurance. The #1 and #2 slots belonged to one company that got its position by interlinking dozens of their own domains.
The #3 position was far worse, consisting of an old-fashioned doorway page, with text hidden below the fold (and with scrolling turned off) and additionally using a javascript redirect to instantly move the visitor to more genuine content.
The site involved in the #3 position spam fiasco probably isn't aware of the repurcussions of what the SEO company has done to them. They are a very reputable publishing company - and big enough that this spam could make news sites if discovered/reported.
Naturally, I made a full report to my client, giving them the entire details, including all the contacts and forms to report the spam.
It took me just seconds to spot the spam, and only minutes to inform my clients, who naturally are competitors of the spamming sites and have a vested interest in reporting the stuff with a view to hurting the competitor.
Black Hat SEO is simply more dangerous, and more complex if you don't want to look like a chump as those competitors did. My advice is not to touch 'black hat' techniques until you have mastered the other stuff, and most especially, have learnt to place the customer first. Be that the eCommerce customer, or the SEO service customer.
========================================
Links Varios
Black, Grey and white hats
Todo este tema esta centrado en la publicidad del sitio, sobre tecnicas para tener mejor eficiencia en los resultados de busquedas en google, etc, etc, etc....
No More Hats: High Risk vs. Low Risk SEO
There are seo techniques that can get your site banned from Google if you're caught or one of your competitors notices and turns you in for spamming. These techniques, commonly referred to as "black hat" techniques, are the topic of many forum threads, and have brought ruin to many an unsuspecting optimizer.
Optimizers who use so called black hat techniques regularly have methods in place for managing search engine banishment, such as many, many registered domains.
What do you think about using high risk techniques*1* to optimize your site?
Ammon Johns, in a thread over at Cre8site*2*, removes the black hat vs. white hat seo distinction from the realm of morality and places it into more pragmatic terms: risk. (I also have to credit him for my title - his quote really got me started: "there are no hats.")
Throughout the thread I read repeated warnings against using high risk seo techniques - these are tactics that, especially if you're new to seo, you should not use, as you will not understand their actual risk and may end up causing severe damage to your business and livelihood. Beware.
Here's part of the thread that caught my attention, and the attention of the SEORoundTable blog*3*, where I found Mr. Johns' concept:
There are three forms of SEO tactics:
1. Techniques currently rated as 'safe'.
2. Techniques rated as risky.
3. Risk balanced and risk managed techniques.
In WebProNews we focus on techniques that are considered safe*4*. These techniques include content optimization (adding valuable content to your site), link building, and other ideas included in Google's guide for webmasters*5*.
One site that lists some risky practices is blackhatseo.com. Its creator, awall19 from cre8siteforums, intended the site to get people asking questions at forums*6* and I'm including it here for the same reason.
This paper from Stanford (pdf) presents a taxonomy of search engine spam (do you think there's a difference between risky techniques and spam?). (From SEORoundtable)
At the very least you should understand what the high risk techniques are so that you can report your competitors.
This article is intended to inform, and is in no way advocating the use of risky SEO techniques, especially not by people who don't know what they're doing and could ruin their businesses.
It's written with the same spirit that infused this quote from Ammon Johns, "to my philosophy, the SEO who refuses to properly inform their clients of all available techniques and the costs risks and benefits is not ethical."
I highly advise you read the Cre8SiteForum's thread, "Black hat techniques and what confuses me."*7*
Enjoy!
Garrett French + The WebProNews Team
=========================================
*1* No hay [sh]
______________________________________________
*2*
On good SEO fora there are 3 main optimization techniques: content, content, content. If you have good content, written correct, it will earn you a better search engine result. Good content will get you links one day.
Introduce my new found friend. Let's call him Mark. Mark works for a large SEO company which works with large companies. "A" brand companies. Companies you and I know of the top of our head or would recognize once someone drops the name.
And what does Mark and this company do to rank these sites better for whatever project it is they work on? Mark uses regular PPC campaigns, some feeds, but also uses so-called "black hat" SEO.
This confuses me. I've read a lot and basically everywhere it is the same story: black hat SEO often is outdated and it will get you in problems - if not now then in 3 or 6 months from now. But what I saw doesn't support that theory.
Blackhat:
Blog Spam
Cloaking
Tricky Re-directs
Black Hat SEO stops at "nothing" to get a high ranking.
People not following the google guidelines.
White Hat:
Content, Content, Content
Relevant backlinks
Site maps
White Hat SEO follows the Google quality guidelines (and the equivalent at other engines) to the letter.
_________________________________________
*3*
_________________________________________
*4*
http://www.webpronews.com/archive.html
_________________________________________
*5*
Google Information for Webmasters
________________________________________
*6*
?
________________________________________
*7*
Black hat techniques and what confuses me
=====================================
Info varia
Black Hat SEO techniques work fantasticly ...
... right up until one of your competitors notice and report you. That is far more likely and happens far more often that the SE filters detecting it for themselves.
It happened only today.
I was researching the competitors appearing for a moderately competitve search term regarding insurance. The #1 and #2 slots belonged to one company that got its position by interlinking dozens of their own domains.
The #3 position was far worse, consisting of an old-fashioned doorway page, with text hidden below the fold (and with scrolling turned off) and additionally using a javascript redirect to instantly move the visitor to more genuine content.
The site involved in the #3 position spam fiasco probably isn't aware of the repurcussions of what the SEO company has done to them. They are a very reputable publishing company - and big enough that this spam could make news sites if discovered/reported.
Naturally, I made a full report to my client, giving them the entire details, including all the contacts and forms to report the spam.
It took me just seconds to spot the spam, and only minutes to inform my clients, who naturally are competitors of the spamming sites and have a vested interest in reporting the stuff with a view to hurting the competitor.
Black Hat SEO is simply more dangerous, and more complex if you don't want to look like a chump as those competitors did. My advice is not to touch 'black hat' techniques until you have mastered the other stuff, and most especially, have learnt to place the customer first. Be that the eCommerce customer, or the SEO service customer.
========================================
Links Varios
Black, Grey and white hats
